News and Events

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ASA Conducted AuditorsDesk Training for Assurance Teams Across Region

ASA Chennai office hosted an engaging AuditorsDesk Training session from November 19th to 22nd, uniting the Assurance teams from Chennai, Kochi, and Hyderabad. With 90+ participants and insights from 4[ . . . ]

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Webinar : Decoding CFOs Dilemma: Sailing Smoothly through M&A

Key M&A challenges, including determining when a CFO should decline a deal, critical due diligence considerations, managing entrepreneurial teams, avoiding overpayment, and ensuring successful M&A integration, will be discussed by[ . . . ]

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Ajay Sethi Joins Baker Tilly International’s APAC Regional Advisory Council

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Baker Tilly World Conference in Vienna

Rajiv Arya, ASA, shared best practices for delivering accounting and outsourcing services to multinationals in India at the 2024 Baker Tilly World Conference in Vienna.

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Himanshu Srivastava Elected As Representative Council Member Of Indo – Australia Chamber of Commerce

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20th CFO Vision & Innovation Summit & Awards, Chennai

Giridharan DK, ASA, was one of the panelist at the fireside chat on 'Financial Strategies in the Startup Ecosystem,' discussing how startups can navigate financial challenges and seize growth opportunities[ . . . ]

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Baker Tilly ASA India at IABCA Awards Canberra

Ajay Sethi had the opportunity of meeting Mr. Anthony Albanese, Prime Minister of Australia, and Mr. Gopal Bagley, High Commissioner of India to Australia, during the IABCA Awards in Canberra.[ . . . ]

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Launch of Doing Business in India Guide in Brisbane & Sydney

Ajay Sethi delivered a presentation on India's Entry Strategy at the Queensland Parliament. Ajay Sethi and Himanshu Srivastava, ASA, proudly presented the "Doing Business in India" guide at the IABCA[ . . . ]

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Meeting with Consulate General of India in Perth

Himanshu Srivastava had a productive meeting with the Consulate General of India in Perth. The meeting facilitated impactful discussions on strengthening bilateral trade relations, exploring new business opportunities, and fostering[ . . . ]

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Series of Webinar on Doing Business in India with WTC France

ASA, join with the World Trade Centre in India and France, organized a webinar where Himanshu Srivastava and Léa Parmentier shared insights on entry strategies, setups, taxation, and opportunities in[ . . . ]

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Webinar: Budget 2024 – Key Impacts and Strategic Analysis

ASA hosted a webinar to analyze the Union Budget 2024, where Sunil Arora, Sundeep Gupta, and Vinay K S provided insights on Direct and Indirect tax announcements and key fiscal[ . . . ]

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Baker Tilly Asia-Pacific Tax Seminar in Singapore

Sunil Arora, ASA, discussed international tax developments in India, while other speakers covered the latest tax updates for the Asia-Pacific region at the inaugural Baker Tilly Asia-Pacific Tax Seminar in[ . . . ]

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Training on The Importance of Collaboration for Effective Internal Audit

Brief - Gaurav Bhatia, ASA conducted a training on 'The Importance of Collaboration for Effective Internal Audit' for Mikuni India as an initiative in International Internal Audit Awareness Month.

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Baker Tilly APAC Regional Conference in Seoul

Ajay Sethi and Nitin Arora participated in the Baker Tilly APAC Regional Conference in Seoul, where 80 delegates from over 20 countries shared information, insights, and provided updates on regional[ . . . ]

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Meeting with Mr. Amit Kumar, Ambassador of India to South Korea, at the Embassy of India Seoul

Ajay Sethi and Nitin Arora, ASA, met with Mr. Amit Kumar, Ambassador of India to South Korea, at the Embassy of India Seoul. They discussed how to facilitate successful entry[ . . . ]

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Indo-French Chamber of Commerce & Industry (IFCCI) 3rd series of Chennai Members Networking Meet

Sathyabama Rangarajan, Executive Partner, ASA, shared her insights on Risk Management, specifically internal audit and financial controls, during the 3rd Indo-French Chamber of Commerce & Industry (IFCCI) Chennai Networking Breakfast[ . . . ]

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Industry closed-door interaction with H.E. Mr. Philip Green OAM, High Commissioner of Australia

Ajay Sethi, Managing Partner, ASA, joined a closed-door dialogue with H.E. Mr. Philip Green, Australian High Commissioner to India. The discussion focussed on sector specific issues targeted at building new[ . . . ]

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Gala Dinner by Indo-French Chamber of Commerce & Industry (IFCCI)

Ajay Sethi, Managing Partner, Sunil Arora, National Head, Taxation and Léa Parmentier, French Desk, ASA, at Indo-French Chamber of Commerce & Industry (IFCCI) Gala Dinner: Strengthening Indo-French ties over a[ . . . ]

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Indo-French Chamber of Commerce & Industry (IFCCI) CEO Committee Meeting

Ajay Sethi, Managing Partner, ASA attended the Indo-French Chamber of Commerce & Industry (IFCCI) CEO Committee Meeting on April 18, 2024, at the Taj Mahal Hotel in New Delhi. The[ . . . ]

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Australia-India Skill Summit

Ajay Sethi, Managing Partner, and Himanshu Srivastava, Director - Business Advisory Services, ASA were invited to a networking dinner hosted by Catherine Gallagher, Minister Commercial and Head of Australian Trade[ . . . ]

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Webinar on ISD vs Cross charge under GST & Complexities in TDS/TCS

Subroto Bose, Partner, Accounting and Business Support, and Vipul Kumar Gupta, Executive Partner, Accounting and Business Support, ASA, discussed the key differences between Input Service Distributor (ISD) and cross-charging for[ . . . ]

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47th Joint Meeting of IJBCC and JIBCC in Tokyo

Ajay Sethi, Managing Partner at ASA, speaking at the 47th Joint Meeting of IJBCC and JIBCC in Tokyo, emphasizing the importance of creating strong & resilient supply chains. With frequent[ . . . ]

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Sunil Arora achieves The Great Indian Tax Leader Award at the 16th Edition of CFO Vision & Innovation Summit & Awards 2024

Sunil Arora, National Head of Taxation, ASA, received the esteemed Tax Leader Award, a testament to his exemplary leadership and contribution to the field.

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Japan India Business Confluence

Ajay Sethi, Managing Partner, ASA, shares insights from his vast experience of working with Japan – on blending cultures and understanding Japanese workplaces at the Japan India Business Confluence in[ . . . ]

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4th India Japan Intellectual Conclave

Ajay Sethi, Managing Partner, ASA, chaired an interactive session ‘Towards creating Industrial Value Chains - Voices from the industry’ as a member of Governing Council Asian Confluence; joined by Prof.[ . . . ]

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Roundtable on “Indian Economy and FEMA at the 16th Edition of CFO Vision & Innovation Summit & Awards 2024

Himanshu Srivastava, the Director of Business Advisory at ASA, captivated the audience with his profound insights into FEMA during the session titled ‘Exploring the Indian Economy & FEMA. ASA’s presence[ . . . ]

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Meeting with French President Emmanuel Macron

Léa Parmentier, French Corridor Expert, represented ASA at the Indo-French Business Lunch and met with the delegation accompanying French President Emmanuel Macron for India's Republic Day celebrations. Meeting President Macron[ . . . ]

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NGG India Compendium launch at the Australian High Commission

ASA is delighted to participate at the launch of 'Case Studies - Advocating Business Success between Australia and India' by Newland Global Group, at the Australian High Commission, New Delhi.[ . . . ]

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Hybrid session for the Consumer Goods and Services Committee of the Indo-French Chamber of Commerce & Industry (IFCCI)

ASA collaborated in organizing a hybrid session alongside the Indo-French Chamber of Commerce & Industry's Consumer Goods and Services Committee. Himanshu Srivastava, Director, Business Advisory Services, ASA, provided valuable perspectives[ . . . ]

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Capacity-building workshops for senior officials of the Ministry of Rural Development, Government of India and representatives from the State Rural Livelihood Mission

Gaurav Bhatia, Executive Partner of Risk Advisory Services, and Arvind Agarwal, Manager of Risk Advisory Services, ASA conducted a series of capacity-building workshops for senior officials of the Ministry of[ . . . ]

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Tech Talks Season 2

Parveen Kumar, National Head , Assurance, ASA was a guest speaker at the “Tech Talks Season 2“ and shared his insightful views on Challenges & Impact of IT System Breach[ . . . ]

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ASA joins Baker Tilly International network as their member firm in India

ASA Corporate Catalyst (India) Pvt Ltd (ASA), one of the leading players in the Indian business advisory and accounting landscape, announces its membership in the prestigious Baker Tilly International network.[ . . . ]

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Webinar – Future of Financial Reporting – More rigour and discipline

Moderator: Subba Rao Amarthaluru, Independent Director & Chairman of audit committee of GMR Airport sector Entities. Speakers: Kaleeswaran Arunachalam, Group CFO & Head of Strategy – Crompton Greaves Consumer Electricals[ . . . ]

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Exclusive CEOs Interaction with H.E. Dukgeun Ahn, Minister of Trade, Republic of Korea

Ajay Sethi, Managing Partner, ASA, attended the Exclusive CEOs Interaction with H.E. Dukgeun Ahn, Minister of Trade, Ministry of Trade, Industry & Energy (MOTIE), Republic of Korea who visited India[ . . . ]

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ASA and Indo Australian Chamber of Commerce released Doing Business in India Guide

ASA and Indo-Australian Chamber of Commerce’s “Doing Business in India” guide was officially released by Sarah Storey, Chargé d’affaires, Australian High Commission, New Delhi along with Anil Wadhwa, Vice-Chair, IACC,[ . . . ]

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Training and Induction of Professional Staff (TIPS) July 2023

Bi-annual Training and Induction of Professional Staff (TIPS), July 2023 was organized where pan-India trainees acquired the knowledge of different verticals in ASA and the working methodologies to serve the[ . . . ]

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Sandeep Balooja was invited as the speaker at the National Convention on Merger and Acquisitions: Accelerating towards Mobility Diversity

Sandeep Balooja, Sr Member Advisor Board- Advisory, ASA was invited to the National Convention on Merger and Acquisitions: Accelerating towards Mobility Diversity. He shared perspectives on joint ventures and technological[ . . . ]

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ASA is now recognized as “Team France Export Solution” for India! 🇮🇳🇫🇷

ASA is now recognized as "Team France Export Solution" for India! 🇮🇳🇫🇷 This collaboration underscores our commitment to serving the needs of French SMEs and mid-sized companies by providing tailored[ . . . ]

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ASA was delighted to host the Governing Council meeting of Asian Confluence (ASCON) at our Delhi office

ASA was delighted to host the Governing Council meeting of Asian Confluence (ASCON) at our Delhi office which included Sabyasachi Dutta, Executive Director, Asian Confluence, Madan Bezbaruah, Permanent Representative (Hon.)[ . . . ]

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CFOs: Leading The Charge in ESG Strategies

Moderator: Santhosh Jayaram, Global Head Sustainability, HCL Tech. Speakers: Raj Mullick SR. EVP & CAO, Reliance Industries Ltd, TK Sridhar, CFO, ABB India, Ltd., Gaurav Bhatia, Executive Partner, Risk Advisory,[ . . . ]

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ASA is now a “Recognized Employer Partner” with CPA Australia

Caption: Ajay Sethi, Managing Partner, and Rajiv Arya, National Head - Accounting and Business and Support, received the certificate from Leo Bremanis, Trade and Investment Commissioner in India at the[ . . . ]

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The Art of Successful Investment in India

While deal-making slowed down elsewhere, India saw deal volumes and values reach an all-time high in 2022. As one of the fastest-growing markets globally, India is a key market for[ . . . ]

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Award of Excellence

Sunil Arora, National Head, Taxation, was honoured with the Award of Excellence by IEM-UEM Group for his exemplary contributions to building the HR structure in the organization.

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Blood donation camp – Delhi/Gurgaon office

We took a small step to contribute back to our society by hosting a blood donation camp at our Delhi/Gurgaon office.

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Rahis Saifi, Associate Director, Assurance, was a guest speaker at ICAI’s “AASB Webinar on Audit of Accounts Receivable and its Impairment Assessment”.

Rahis Saifi, Associate Director, Assurance, was a guest speaker at the Institute of Chartered Accountants of India’s "AASB Webinar on Audit of Accounts Receivable and its Impairment Assessment", sharing insightful[ . . . ]

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Nitin Arora – Re-elected to the Board of M&A WORLDWIDE

Nitin Arora, Partner Transaction Advisory Services, was re-elected to the Board of M&A WORLDWIDE and represented India at the 39th M&A WORLDWIDE Convention in Budapest.

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3rd India Japan Intellectual Conclave in Agartala, Tripura

Ambassador Deepa Wadhwa, Chairperson and Former Ambassador to Japan & Ajay Sethi, Managing Partner, ASA, as Members of the Governing Council of Asian Confluence, chaired sessions at the 3rd India[ . . . ]

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Harnessing Digital Technology for Finance Function

Speakers: Sakuntala Rao, Former Partner, Cognitive Process Services, IBM, Sid Banerjee, CEO, SG Analytics, Pinky Mehta, CFO, Aditya Birla Capital Ltd, Venkatraman G S, CFO, Maveric Systems and Sundeep Gupta,[ . . . ]

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Australia-India Insights | Simplifying AI-ECTA

Jointly with Newland Global Group, our Associate in Australia, we simplified the Australia-India Economic Cooperation and Trade Agreement (AI ECTA), making it easier to understand and follow. This is just[ . . . ]

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Mr Ajay Sethi won Innovation Leadership award

ASA’s Managing Partner, Ajay Sethi won the prestigious ‘Innovation Leadership’ award at the World Innovation Congress event organized in Mumbai. This award was a well-deserved recognition of his visionary leadership[ . . . ]

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Sunil Arora elevates as the new Joint National Head, Taxation

Sunil has been promoted to the position of Joint National Head of Taxation. His impressive performance, expertise in complex taxation matters, and strategic vision have been integral to the firm’s[ . . . ]

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APMM 2023 organized in Lonavala

ASA’s Annual Partner Manager Meeting was recently held in Lonavala and was a resounding success. The event brought together partners and managers from across the locations for two days of[ . . . ]

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Pragathi – Grooming the professionals for the next decade

Speakers: Rajiv Krishnan - MD and CEO, Ma Foi, Harish HV, Managing Partner, ECube Investment Advisors, Dr Apoorva - Expert, Mental Health & Emotional Well-being, D Ramprasad, Practice Head, Sunil[ . . . ]

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Workshop on Audit Software

ASA's SC-TD in association with the Assurance division organized a full-day in-depth Workshop on Audit Software where participants from Delhi and Gurugram attended the training in person, and other branches[ . . . ]

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Budget 2023: Impact & Analysis

Speakers: Ajay Sethi, Managing Partner, Sundeep Gupta, Partner, Accounting and Business Support, Indirect Tax, Sunil Arora, Joint National Head, Taxation and Himanshu Srivastava, National Head, Business Advisory Services The webinar[ . . . ]

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Union Budget 2023 seminar hosted in association with Indo-German Chamber of Commerce

Speakers: Sunil Arora, Joint National Head, Taxation, D Ramprasad, Practice Head, Vinay KS, Partner, Assurance, Jayashree SK, Associate Director - Indirect Tax, ASA and Karthik SS, Associate Director, Taxation

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Union Budget 2023 seminar hosted in association with MUFG

Speakers: Ajay Sethi, Managing Partner, Himanshu Srivastava, Partner, Business Advisory Services, Satoshi Noguchi

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Analysis of Union Budget 2023′ organized in association with Chennai branch of Indo-American Chamber of Commerce, India

Speakers: K Venkatraman, National Head – Taxation, ASA and G. Viswanathan, Director, Accounting & Business Support, ASA

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Analysis of Union Budget 2023′ organized in association with Karnataka branch of Indo-American Chamber of Commerce, India

Speakers: D Ramprasad, Practice Head, Jayashree SK, Associate Director - Indirect Tax, ASA and Karthik SS, Associate Director, Taxation

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Decrypting India’s Budget 2023 in French

Speakers: David Karmouni, Regional Financial Advisor & Deputy Head of SER New Delhi - French Embassy in India / Ambassade de France en Inde, Vivien Massot, Managing Director - TAC[ . . . ]

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Training and Induction of Professional Staff (TIPS)

Bi-annual Training and Induction of Professional Staff (TIPS), January 2023 was organized at Hotel Le-Meridien, Gurugram where pan-India trainees acquired the knowledge of different verticals in ASA and the working[ . . . ]

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Panel Discussion at the Indo-Japan Conclave

Panel: Ajay Sethi, Managing Partner, ASA, Kanwal Jeet Jawa, MD & CEO, Daikin India and Manabu Yamazaki, President & CEO, Canon India Ajay was a part of a panel discussion[ . . . ]

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Masterclass on Taxation of Cryptocurrency

Speaker: Nikhil Merchant, Senior Manager, Taxation ATLAS SkillTech University in association with the Indian School of Management & Entrepreneurship organized a Masterclass on the Taxation of Cryptocurrency where they invited[ . . . ]

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Webinar – CXO Vigilance – Insider Scams and Ethical Violations

Speakers: Akhilesh Thakur, National Head, Risk Advisory, ASA, Nagesh Pinge, Independent Director on Multiple Boards, Satish Shenoy, Auditing Professional, Former Head of Audit of Aditya Birla Group and L&T, Prameesh[ . . . ]

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Webinar and Guide Launch – Doing Business in India for French Companies

Speakers: Ajay Sethi, Managing Partner, ASA, Elodie Barria, Regional Manager - Asia Pacific, Bpifrance, Eric FAJOLE, Trade Commissioner, Embassy of France in India & Regional Head, Business France India, Frédéric[ . . . ]

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CFO Round-table Discussion ‘Insights on the CFO’s Role in Capability Building’

Guests: Akhilesh Thakur, National Head, Risk Advisory and Prateet Mittal, Partner, Assurance Akhilesh and Prateet were invited as eminent guests for a high-level CFO roundtable organized by CPA Australia on[ . . . ]

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Winglobally Global Meet

Speakers: Ajay Sethi, Managing Partner, Sunil Arora, Partner, Taxation and Sundeep Gupta, Partner, Accounting and Business Support, Indirect Tax As a part of Winglobally Global Meet, Ajay has welcomed all[ . . . ]

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Decoding National Logistics Policy 2022

Speaker: Himanshu Srivastava, Partner, Business Advisory Himanshu shared his views with other esteemed dignitaries at an online session about the recently announced National Logistics Policy. The panel discussed discuss how[ . . . ]

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Doing Business in India: Opportunities and challenges of the country

Speaker: Kim Collaco, Executive Director, International Affairs Cambridge Cleantech invited Kim as a panelist for a webinar hosted by them on the topic of ‘Doing Business in India'. In the[ . . . ]

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How to achieve everything you want to achieve

Guest Speaker: CA Sunil Sukhija ASA organized an interactive session with CA Sunil Sukhija on the work-life balance and competitive corporate world for their employees. Sunil shared his experience around[ . . . ]

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Election for Governing Council of IFCCI

Sunil Arora, Partner, Taxation, was re-elected as a member of the Governing Council of IFCCI’ for a period of 3 years. The objective of the Council is to formulate plans[ . . . ]

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Webinar | CXOs New Dilemmas – Frauds, Regulatory Risks, Weakened Controls

ASA hosted a webinar on CXOs New Dilemmas - Frauds, Regulatory Risks, Weakened Controls where our expert group of panelists shared their experiences and discussed how to evaluate the new[ . . . ]

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Simplifying Doing Business in India

Speaker: Ajay Sethi, Managing Partner Ajay was invited by the Professionals in International Trade and their partner Newland Global Group as a speaker for a leading event ‘Simplifying Doing Business[ . . . ]

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Webinar | Marketing Roadmap and the New Marketing Mandates by Business Leaders

Kim Collaco, Executive Director - International Affairs was invited by the Indo-French Chamber of Commerce & Industry (IFCCI) as a speaker for a Webinar on the 'Marketing Roadmap and the[ . . . ]

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Indian Accounting Firms Going Global – July 23, 2022

Guest: Ajay Sethi, Managing Partner Ajay gave an interview to The Finance Story where he spoke about his journey and how Indian Accounting Firms are going global in this decade[ . . . ]

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Current Business Environment and mitigation of Risks through Hedging

ASA organized an internal Technical Development Session on 'Current Business Environment and mitigation of Risks through Hedging', at the Chennai office on 6th July 2022. We wish to extend our[ . . . ]

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Powering India’s Entrepreneurial Journey

Guest: Parveen Kumar, Partner and National Head, Assurance Parveen was invited by ASSOCHAM for an event on Powering India’s Entrepreneurial Journey to discuss India's economic growth & entrepreneurship in India[ . . . ]

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Financial Professional and Legal Services Sector Advocacy Group Meeting

Speaker: Kim Collaco, Executive Director, International Affairs Kim was invited by the UK India Business Council for the first Financial Professional and Legal Services Sector Advocacy Group Meeting, focusing on[ . . . ]

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Webinar | ESG Impact – The Road Ahead

ASA hosted a webinar on ESG Impact - The Road Ahead where our expert group of panelists shared their experiences and discussed how ESG will play a pivotal role and[ . . . ]

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Seminar on Future Perspective – Industry & Practice Panel Discussion

Speaker: Ajay Sethi, Managing Partner Ajay was invited to be a panelist by the Gurugram Branch of NIRC at a physical seminar on Future Perspective - Industry & Practice Panel[ . . . ]

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International Regulatory Strategy Group (IRSG) Roundtable by City of London Corporation

Speaker: Kim Collaco, Executive Director, Enterprise Strategy Kim was invited by the City of London Corporation to be a part of the IRSG Roundtable to gain feedback from firms on[ . . . ]

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‘The Race to Zero Emissions’ Panel Discussion

Speaker: Gaurav Bhatia, Associate Director, Assurance Gaurav was invited by the Confederation of British Industry to be a part of their panel on ‘The Race to Zero Emissions’. Jointly held[ . . . ]

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National Highways for EV Working Group

Speakers: Kim Collaco, Executive Director, Enterprise Strategy Kim was invited to speak at the NHEV Working Group on the way forward for E-Mobility in India and recommendations for the development[ . . . ]

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Asian Confluence Indo-Japan Second Intellectual Dialogue

Speaker: Ajay Sethi, Managing Partner Ajay Sethi was invited as a panelist by the Asian Confluence for the “Development of North Eastern Indian Region: Indo-Japan Collaboration for Fostering Entrepreneurship and[ . . . ]

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Interview with Deepa Wadhwa for the BBG Delhi Women’s Leadership Series

Kim Collaco was in conversation with Deepa Wadhwa for the BBG Delhi Women's Leadership Series going into detail about her career, various highlights and her many achievements. 17th February 2022

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Budget 2022 – Reading the Fine Print

Our webinar on Budget 2022 - Reading the Fine Print by Sunil Arora, Sundeep Gupta, Krishnamurthy Venkatraman and Himanshu Srivastava